We chose Bransby Wilson because they understand our company ethos and are able to provide a parking service that overcomes the issues around our rural location. A professional team who are a pleasure to deal with.
Gloucestershire Wildlife Trust’s site at Crickley Hill is located in the countryside, and is popular with walkers who visit to enjoy the beautiful scenery and the mixture of long and short walking trails. The site has two car parks split over two levels, with an onsite café, visitor centre, and toilet facilities. A popular site that attracts over 50,000 unique visitors per year.
Two large car parks, with high turnover of vehicles, in a rural location presented several challenges that the trust needed addressing. The car parks had outdated cash-only payment terminals that, over the years, had become unreliable and often out of service. It was noted that even those who did pay often donated under-used paid parking session tickets to people arriving as they were leaving the site – again lowering income as the paid parking sessions were not bespoke to vehicles.
The site was never actively policed, and revenue generated from parking did not reflect the large volume of users, with many visitors failing to pay for their stay.
The Trust also sold yearly memberships to the public, and any new system would have to be able to accommodate this.
The new solar powered payment technology meant that card payments were now made possible at the site, where they previously had not. The solutions that Bransby Wilson were able to put in place enabled a smoother experience for all visitors to the site and the data collected meant that the client was more aware of how their site was being used. The significant increase in revenue for the site also meant that the Trust was able to continue investing in their conservation efforts.
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