New Lanark World Heritage

Background

A UNESCO World Heritage location, this large site is comprised of six car parks spread over two areas – the parking area for visitors, and the one in the village that primarily acts as a space for staff and commercial residents. Sporting a sizable hotel, numerous retail outlets, and some beautiful natural attractions, this site is big with tourists and has high visitor traffic.

Challenges

The primary challenge faced by this client was the difficulty with income revenue. With the way things were, there was no income coming in from the sites in either the village or visitor areas.

This was a significant issue, as revenue from parking is an important source of income when it comes to sustaining the site in order to keep it operative for visitors.

Bransby Wilson Solution

• In order to meet the needs of the client, we implemented a bespoke management system that enabled them to effectively manage the running of the site. The systems put in place were unique to each area, allowing parking for staff and retail/commercial residents in the village section.
• New signage was installed to easily direct users to the existing car park areas, making it a better experience for the customer.
• We introduced a Pay & Stay system and the option for permits, which led to an increase in parking revenue, and aided the client with the maintenance of the World Heritage site.

Outcome

The management system we put in place proved to be a great success for the client and has been fully utilised to maximise income. Much needed revenue was profitably generated for the Heritage Site, improving both user and client experience. Though the lower area is yet to be finalised, based on the success we’ve already seen at this site, we predict a highly favourable outcome once the new systems have become fully implemented across the entire location.

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