16 January 2023

Ultimate Guide to Parking Management 2023

What is parking management?

Parking management involves the installation of car park technology and the management of your parking facility for the day-to-day running of your car park. It also covers the streamlining of operations via a mix of automation and manned stations to enhance the site’s efficiency and capacity. We achieve this by providing bespoke car park management solutions, including the provision of car park design and set-up, integrating the latest technologies, as well as a number of further parking services, resulting in efficiency and security throughout so that your car park runs like a well-oiled machine.


Who needs parking management?

Any business that has a car park can benefit from parking management. Whatever your industry, chances are parking management is not the core focus of your business. But the importance of security and a high-quality customer experience can make a huge difference to your business, so it’s important to manage your car park(s) efficiently.

Councils and other organisations that operate public car parks can also benefit from parking management. By integrating a bespoke system design and taking advantage of state-of-the-art technology, the daily running of your car parks can be improved. This way, parking management can increase the benefits of operating a car park so that you see greater ROI and an enhanced customer experience for everyone that uses your parking facilities.


Why do you need to optimise your car park?

The way a car park is managed can improve its operation in a number of ways. Primarily, you will get a better understanding of how people use your car park, enabling you to get the maximum benefit from it. Optimising your car park can yield several benefits, including:

  • Boosting revenue
  • Improving customer turnover
  • Enhancing site security
  • Reducing your environmental footprint
  • Enabling you to focus on core business operations
  • Providing you data reports on users of car parks, peak times (days/hours), popular tariffs, traffic flow, preferred payment methods, repeat users, etc.


How do you know if your car park is optimised?

When you look at the performance of your car park, it should be quite clear if there are problems or things are starting to stagnate. These issues should not be ignored – you should inspect your car park for what might be causing the problems, identifying areas of concern. The condition of facilities may have declined, or the layout of the car park may be causing issues for your customers.

You will always have competition, and the way your parking facilities operate will be a factor in customer decision-making. If you can see that something is not right with your car park, but are struggling to put your finger on it we can help. We have a wealth of experience in the industry and will be able to swiftly identify areas for improvement. We can design a bespoke car park management solution to address the issues and quickly make the necessary improvements.


How can you optimise your parking management?

There are various things that can optimise your parking management, depending on the problems that are holding you back. Possible improvements include:

  • Offering more disabled/parent-and-child parking spaces
  • Resurfacing the space for a safer, more pleasant environment
  • Implementing automation technology for a more streamlined operation
  • Adding new security measures

Every situation is different, so the solutions for optimising your parking management will be unique to you.


When do you need to optimise your parking management?

Every day that your parking management is not optimised, your business could be suffering for it. Poor customer experience can put people off using your car park. Inefficient ticketing solutions can damage your customer turnover and discourage people from returning, and poor security could mean you are having to pay out for things like repairs and theft. In short, you need to optimise your car park. If you cannot honestly say that your car park is optimised, it’s time to start making that a priority. Why not get in touch, we are here to help you quickly get on top of your parking management so that its efficiency improves and you get maximum benefit from it.


Get in touch with us today

If you’re interested in any of our parking services or require further assistance with your car park management, please contact our experts at Bransby Wilson today.

Our dedicated team of experts are happy to answer any questions you may have.

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