The right data will enhance operational efficiency across all types of businesses, and car parks are no exception. Data helps uncover consumer preferences and behavioural patterns, narrowing down trends within the car park’s user base. The insight can be used to support improvements in customer experience.
Understanding customer behaviour and patterns in parking can be challenging. Depending on your business’s size, the car park’s size will vary. With larger businesses such as retail parks, universities, and historical sites, there’s a possibility of multi-storey car parks or several car parks inside one property. So, the bigger the car park, the more the user base, thus the need for data to understand the car park’s nature.
A data-driven approach comes into play mainly to regulate proper car park management. By capturing and analysing car park visitors’ data, businesses can gain a detailed understanding of the visitor behaviour.
Car park data can be customised depending on what you’re trying to understand for your car park. The data can be in simple numerical values, broken down into graphs and charts based on the data you require. To understand the car park better, data can be compiled for average occupancy, total visits based on various hours of the day, dwell by hour, entry time, vehicle variation, incoming and outgoing vehicle pattern, movements, repeat visits for hour, day, week-to-date, week, month-to-date, and month.
By analysing the same data, operational decisions such as tariff structures, the number of car park equipment to employ or deploy, technology choices, and other functional strategies can be made. This data proves especially valuable for larger car parks, where multiple parking zones operate within a single space to serve different businesses with varying needs
The same data also allows you to introduce regulations required and maximise demand for your car park. If you’re able to fully utilise your space, your permit parking, pay and display, or any other form of parking service offered can generate better revenue.
Automatic Number Plate Recognition (ANPR) is an excellent tool for car parks. It can monitor every vehicle’s registration number during entry and exit from the car park. It’s a great parking management solution to monitor any car park and for enforcement.
ANPR tracks and stores information for every car using the car park. The same information is vital data that can be configured in the dashboard for detailed reporting.
So, ANPR is not just a medium to control access to car parks, but is a valuable tool to collect data. The data from ANPR isn’t just used to access logs but also shows insights into car park usage patterns.
The power of data can’t be underestimated in car parks, and its harness is highly efficient for car park management.
Good revenue generation is a crucial concern for most car parks and land owners. ANPR can be used to facilitate better revenue and enhance customer experience. The precise data helps to implement rewarding pricing models and adjust them based on demand patterns.
For example, during peak periods, surge pricing models can be introduced to explore the car park’s revenue potential. It’ll also ensure you’re maximising the car park’s available space.
Further, ANPR data can be utilised to optimise unused space for brief events. You can explore partnering with businesses requiring parking space for events with a good revenue share. The strategy can bring in good profitability for a specific or longer duration.
Bransby Wilson offers a great range of parking solutions, ANPR and detailed data dashboard integrated with ANPR’s data being one. We can help with car park setting up ANPR: determining positions, the number of cameras required for thorough monitoring of the car park, and the same information captured by ANPR can be set up on the dashboard, which will generate data for decision-making processes.
Our advanced data-driven dashboards for car parks have proven to reduce operational hassle for all types of businesses and organisations. Learn more about businesses we’ve helped here. With data comes its safety and privacy, so our data management is always compliant with GDPR and handled by our team of experts.
Want to know more about how to employ data management for your car park? Get in touch today!