Bransby Wilson identified an unused land at Cranwell Road in Driffield, offering strong potential for development as a car park. Previously a site for gas works, the land could be transformed for this new purpose.
The car park would generate strong returns for owners, as a nearby large car park was being replaced by a supermarket and another repurposed for housing. This would increase demand for a pay-and-stay car park in the area.
The land, entirely unused, featured aggregate ground that needed thorough cleaning to remove construction debris. Restoring the site also required new landscaping. The land was walled and gated, and showed electricity throughout the site but a major challenge was to identify power supply points.
A detailed analysis to introduce a paid parking system, tariff structure to attract various visitor ranges, and raise awareness of the availability of new car parks in the area was required.
Further, it was essential to identify user groups of the location to market the car park well. An easy payment system for better user experience for operational efficiency had to be introduced too.
The car park needed a system to monitor the vehicle’s entry and exit to ensure visitors were abiding by parking regulations. With the land being unused space, people engaging in unauthorised parking was possible. So, now people had to make aware of the land being a full functioning pay and stay car park.
We started with a full site survey to understand the extent of necessary cleaning work on the land and tidying up all the present debris. The survey also included identifying the power supply to operate and administer paid parking.
We added an Automatic Number Plate Recognition(ANPR) system to monitor vehicles’ entry and exit. It operates 24 hours a day and helps convert vital data for the car park’s usage pattern. With a fairly new car park, the data is crucial to modify administrative decisions such as adjusting tariff rates, identify peak hours, understand and attract a wide range of visitors.
The ANPR system also acts as enforcement on car parks to prevent vehicle noncompliance. It captures every vehicle registration number and will be easier to monitor any unauthorised parking, people not paying for their parking, or misusing the space. It can cater to prevent any revenue loss and improvise user experience.
We designed and installed parking signage in the car park. It included parking criteria such as duration, tariff rates and was designed aligning with parking regulations set by the British Parking Association(BPA).
We introduced an easy-to-use payment system and added user-friendly payment gateways. The car park has both a contactless, online payment system via app and also a coin machine for all user groups. It ensures different user groups have flexibility with their preferred method of payment.
Offering different payment methods yields benefits by catering to different user groups. Better user experience means better flow of visitors, ensuring more revenue for car park owners.
The car park was new in the area, and we ensured people were aware of it. So, we marketed the car park in the local area to drive visitors. With other car parks due for development, good marketing can target user groups of the car park.
The land owners at Cranwell Road, Driffield, have benefited with high revenue by converting an unused piece of land to a car park. The space is being utilised as busy car park of the area.
Bransby Wilson’s transformation and vision for the car park have unlocked its vast potential. The paid parking solution for unused pieces of land proved how Bransby Wilson helps land owners generate a steady income with minimum effort.
Bransby Wilson doesn’t take any upfront investment requirement from land owners. Everything required to start a car park will be arranged based on the car park’s needs.